Sometimes, change is hard to comprehend.
However, change is something that should be welcomed on a regular basis.
For several years, The Brazil Times has published in the afternoon.
On July 30, that will change.
Beginning Monday, July 30, The Brazil Times will switch to a morning paper. All current subscribers will receive The Brazil Times every day with their mail. The newspaper will not be a day late under any circumstances except for subscribers that live outside of Clay County.
In addition, non-subscribers will continue to receive a Monday paper with their mail as well.
"This will give us a chance to expand our market, especially Monday," Brazil Times' General Manager Lynne Llewellyn said. "People in the county that used to get their paper in the mail got it a day late. So it will be an advantage to them."
Newspapers will be delivered through the mail and will be in the mailbox of subscribers' homes Monday through Saturday.
Newsstands and vendors will have the papers by 7 a.m. so there is no more waiting until the afternoon to receive the area's local news.
"This is going to give our advertisers a chance to get their messages out on the street longer because (the paper) will be out in the morning instead of the afternoon," Llewellyn said.
Brazil Mayor Ann Bradshaw said she welcomes the change.
"It will be different," Bradshaw said. "It would be interesting to go out and get your mail and newspaper at the same time."
Emmert/GMAC Real Estate owner and operator Joyce Emmert agreed.
"I think that will be a plus to have it out earlier," Emmert said. "I think it's going to be a good thing. It may be more efficient for everyone involved."
The move will also benefit readers regarding news coverage, as events from the prior evening will be in the paper the next morning.
The management staff for The Brazil Times believes the change will enhance our delivery service and better the news coverage for Clay County readers.
Positions within The Brazil Times office are not being eliminated. However, independent contractors that deliver the paper are being replaced by the postal service.
Their final day to deliver the newspaper is this Saturday.
If subscribers wish to share a token of appreciation with them for their years of service, that would be appropriate.
"We've got a lot of loyal carriers who have delivered papers for many years," Llewellyn said. "I'm sorry to see them go. I would encourage our readers to tip them before Saturday."
By changing to postal delivery, subscribers will not see an increase in rates this year.
In fact, the newspaper was going to increase rates in August because of the escalating gasoline prices. But with the change in delivery, that will not happen.
Despite the change, The Brazil Times' office hours will continue to be 8 a.m.-5 p.m. Monday through Friday in order to serve the community.
As has been the case in the past, The Brazil Times will not publish on Memorial Day, Fourth of July, Labor Day, Thanksgiving, Christmas and New Year's Day.
In addition, to the above national holidays the paper will not be delivered on the following holidays: Columbus Day, Veteran's Day, Martin Luther King Jr. Day and President's Day because postal carriers have those days off.
However, full coverage of Clay County -- which typically takes place on Mondays, will take place on Tuesdays during those holidays.
Those who use a post office box should notify The Brazil Times as soon as possible if they have not received their paper.
For more information regarding the change, call Lynne Llewellyn or Karen Barnhart at 446-2216.