TERRE HAUTE -- A former research scientist who developed a nicotine substitute for a major tobacco company will speak next week at Indiana State University.
Philip Morris USA recruited Victor DeNoble in the 1980s to develop a safer cigarette. In his top-secret lab, DeNoble studied nicotine's effects on animals and succeeded in developing a substitute for the substance that did not elevate heart rates.
DeNoble's personal account explains the nature of nicotine addiction and details the vast expenditures by the tobacco company to keep smokers addicted. He was a key witness in the federal government's case against the tobacco industry and testified before Congress and the Food and Drug Administration. He has appeared on "60 Minutes," "Dateline" and "This Week with David Brinkley."
DeNoble's visit to Indiana State is sponsored by the ISU Tobacco Coalition with a grant from Smokefree Indiana and the Centers for Disease Control. He will speak at 7 p.m. Tuesday, April 22 in Dede I of Hulman Memorial Student Union. The program is free and open to the public.