Zachary Hyde isn't giving veterans the shirt off his back, he is going one step further. He is donating profits from the sale of new T-shirts to the American Legion.
Hyde, who owns Cap-N-Tee Screen Printing, 5235 N. CR 200E, with his family, will donate all the profits from T-shirts emblazoned with the names of local businesses to American Legion Post 2.
That should amount to quite a bit of money -- $900-$1,000, Hyde estimates. Perhaps more, depending on the number of advertisers that respond. Eight of 12 spots for the first run of shirts had already been sold Monday.
Each shirt will have 12 advertisers' names and logos printed on the back. The advertisers will pay $228 to have their names silk-screened on 456 shirts. Each advertiser will receive 38 shirts to distribute as it sees fit and The American Legion will receive all the money raised minus the cost of the shirts.
"The only thing we get out of this is the advertisement" for Cap-N-Tees, Hyde said. The promotion is aimed to "help families of servicemen in Clay County."
Hyde's family has been touched by the Iraq war. His stepsister, Twyla Pierce, is a soldier in Iraq. She services American tanks.
"She called a couple weeks ago and said it would be a while before she could call again," Hyde said. The reason: American troops were ready to cross the border into Iraq. Pierce is married and has three children.
Dave McFadden, of Carbon, an American Legion financial officer, is pleased with the Hyde family business plan.
"I think it's a pretty good gesture," he said. "There are a lot of people who need help around here."
The American Legion Post 2 board has not yet decided how to use revenue from the promotion, McFadden said.