TERRE HAUTE -- WLEZ radio changes its call letters to WBOW-FM beginning on Labor Day. The new WBOW-FM will be called "Lite Rock B-1027."
"The heritage-rich call letters WBOW have been in the Wabash Valley marketplace since 1927," General Manager Mike Petersen said. "We are bringing more exposure to these legendary letters by putting them on our highest power station and reaching our biggest audience of listeners age 25 to 50."
Petersen, a Clay County resident, also manages WSDM -FM 97.7, WAXI-FM 104.9, WSDX-AM 1130 and WBOW-AM 1300. He is active in the Brazil Rotary and other local organizations.
New programming is also being added to the light rock/adult contemporary format radio station, which currently features music from the '70s, '80s and '90s plus a big variety of current hits. Two popular syndicated radio programs will also be added to the line-up, "Delilah," and Dave Wingert's "Dave 'til Dawn."
"Delilah" airs Sunday through Friday from 7 p.m. to midnight and features love songs, dedications and listener requests, while offering supportive and inspirational messages. Her website is www.radiodelilah.com and her request line is 1-888-6DELILAH.
Dave Wingert, with his warm, witty and playful personality, will also air weeknights from midnight to 6 a.m. His request line is 1-866-799-4289, or visit his site: www.davetildawn.com. Crossroads Communications purchased the 50,000 watt WLEZ-FM 102.7 "Lite Rock" in May 2003. On July 4, 2003, "RJ" joined the station as the new "live and local" morning host from 6 to 10 a.m. Other featured personalities include Rick Brady, weekday afternoons; Scott Curtis-midday; and Ron Thurston-weekend days.
The new B1027 will continue its Saturday Night '70s Show 7 p.m. to midnight Saturdays.