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Friday, Aug. 22, 2014

WSDX to operate 24 hours a day

Monday, May 17, 2004

WSDX, AM 1130, recently received approval from the FCC to operate 24 hours daily, serving Brazil and much of Clay County. Twenty-four hour operation will begin on Wednesday.

WSDX, a Crossroads Communications station, is licensed to Brazil, with its tower and transmitter located on White Rock Road. Studios are in Terre Haute at 1301 Ohio St.

This is the first time that Brazil's AM station has been allowed to operate at night and overnight. Since 1996, AM 1130 has been allowed to operate 2 hours past sunset with 13 watts. Now, WSDX will be on the air 24 hours daily with 500 watts during daylight hours, and 20 watts during hours of darkness. This is enough power to cover about a 10-mile radius of Brazil, approximately to the Clay-Parke, Clay-Putnam, Clay-Vigo county lines, and as far south as State Road 46.

WSDX currently simulcasts sports programming heard on companion WBOW AM 1300. But with WSDX's new night-time status, Crossroads hopes to put local sports on 1130, starting with Northview Football this August.

Brazil's first radio station was WTTE, signing on in 1959 at 1380 kiloherz with three towers on White Rock Road, giving the station a directional pattern to its signal, but operating during daylight hours only. Sometime in the 1960s the call sign changed to WWCM, and in 1972 an FM station was put on the air at 97.7, also called WWCM-FM. At that time, the AM station on 1380 was moved to 1130 so it could operate without a complex directional pattern, but again, during daylight hours only.

WWCM became WBDJ in the late 1970s switching formats from traditional country to "top 40." However, the station left the air in 1983. It returned to the air in 1985 as WSDM, and the AM station was called WBZL. In 1990 the stations were sold to current owner. Crossroads Communications; the company changed WSDM's format to Oldies.

WBZL's country format was changed to CNN Headline News in 1991, and several popular talk shows were added over the next six years. But after fire destroyed the stations' physical plant in Brazil in November of 1996, WSDM AM was off the air until April of 1997, returning to the air with a Southern Gospel Format. (WSDM-FM returned to the air Thansgiving Day, only six days after the fire.)

In March of 2000, WSDM AM's call letters were changed to WSDX, and became part of "The X" with a sports format.

Crossroads Communications also owns WAXI, 104.9 FM, licensed to Rockville, WBOW AM 1300 in Terre Haute, and WBOW-FM 102-7 in Terre Haute.

The above information was supplied by Mike Petersen of Crossroads Communication.



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