Curves International, Inc., the world's largest fitness franchisor, and Rodale, the authoritative source for trusted content in health and wellness worldwide, announced Tuesday the launch of www.CurvesComplete.com, the online weight-loss subscription service based on "Curves: Permanent Results Without Permanent Dieting," the New York Times bestselling book authored by Curves founder and chief executive officer Gary Heavin.
The interactive service, initially available in English in the United States and Canada, provides subscribers with diet and fitness information, tool, experts, and motivation to achieve their weight-loss goals.
"Helping Brazil-area women achieve their fitness and weight loss goals is what Curves is all about, and the launch of CurvesComplete.com adds another dimension of support," Heavin said. "People now have the option to track their weight loss online, and best of all, you don't need to be a whiz at technology to use our service."
Curves partnered with Baylor University's Exercise and Sport Nutrition Laboratory to construct methods for improving the health and well being of women.
Developed by Rodale, the Web site is based on the proven theories behind Heavin's bestselling book and the results of numerous studies conducted at Baylor. These studies were designed to create a diet specifically tailored for women that is effective and easy to follow.
According to Heavin, the online program features easy-to-follow meal plans, complete with shopping lists, healthy recipes, and a database of more than 30,000 foods featuring full nutritional information. Subscribers have ongoing access to Curves' network of nutritionists and fitness experts, who are available to answer questions and provide motivation. In addition to answering questions, the experts will be a presence on the message boards to help build an even stronger and more supportive community.
Curves International has more than 10,000 locations and more than four million female members worldwide.
For more information, visit www.CurvesComplete.com or call 443-6616. Curves in Brazil is located at 557 E. US 40. Curves also has locations in Terre Haute and Greencastle.