Producing What is Marketable
A comment made by a producer some time ago really hit home. He said one needs to have the mindset to produce what others want to buy rather than the mindset to sell what one produces. Traditions are difficult to change. Long-time practices and habits are hard to change. The fact is, today there are more and more people reading food labels and seeking specialty foods. Organic foods are nothing new though there are more people willing to pay a premium for organically grown foods. While figuring crop budgets for this year, one has to scratch the head and ponder how to make 2008 profitable. Fuel and fertilizer in particular are escalating while the producer manages greater risks with profit margins no different than the past.
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