[The Brazil Times nameplate] Fair ~ 43°F  
High: 72°F ~ Low: 49°F
Friday, May 6, 2016

Newspaper changing schedule in 2009

Tuesday, December 30, 2008

The landscape of the news-making business changes daily.

One day, we are out covering a three-car pileup. The next day, we may be out covering a town hall meeting, basketball game or a trial at the courthouse.

Continually feeding a news-hungry public is our duty.

The Brazil Times has undergone several changes in the past several years.

We've expanded our Internet news coverage in addition to adding several reader-friendly items, including TextCaster -- which provides up-to-date information via cell phone -- Mycapture -- which allows readers to purchase photographs through the website -- mail delivery -- which allowed us to improve our delivery to our customers -- and Marketplace -- which is our newest venture, an online phone directory.

The Brazil Times has served the Clay County community for more than 100 years and has seen quite a lot of growth during that span.

For years, we've offered a newspaper to subscribers Monday through Saturday, keeping pace with the ever-changing face of news.

Recent events on a national, state and local scale, however, made practically every business retool policies. Count The Times in this as well.

The newspaper will undergo another change at the turn of the year.

Beginning Jan. 6, 2009, The Brazil Times will no longer publish a paper on Tuesdays.

Historically, Tuesday has been our weakest day and the rising cost to put it together, print it and distribute it to the reader is too high to continue, especially with the current economic climate the nation is facing.

Across the nation and the state of Indiana, several newspapers are moving in this direction. Even large dailies like the Detroit Free Press is cutting from seven days a week home delivery to three days a week.

Heading into 2009, subscription rates for the newspaper will not change. Had we continued publishing a newspaper six days a week, subscribers would have faced a significant increase in subscription rates.

What does this mean to those who have paid for more than one month? Whatever your expiration date would have been will be extended to every Tuesday that we don't publish a paper. For example, if you have three months left on your subscription at the end of 2008, you will have 13 days added to the end of your subscription. So, instead of expiring at the end of March, it won't expire until the 13th publishing day of April.

The Agriculture page that is typically featured in Tuesday papers will be moved to Friday publications.

Again, the duty of a newspaper is to provide the most up-to-date information as possible to readers. We hope to continue doing that for all of you for many years to come.

Note: The nature of the Internet makes it impractical for our staff to review every comment. If you feel that a comment is offensive, please Login or Create an account first, and then you will be able to flag a comment as objectionable. Please also note that those who post comments on thebraziltimes.com may do so using a screen name, which may or may not reflect a website user's actual name. Readers should be careful not to assign comments to real people who may have names similar to screen names. Refrain from obscenity in your comments, and to keep discussions civil, don't say anything in a way your grandmother would be ashamed to read.

Ouch, but you do have to change with the times.

-- Posted by FlyinLion on Wed, Dec 31, 2008, at 2:02 PM

I understand the need to cut costs. My only concern is with the Obituaries and Monday Holidays. It is late notification to friends who want to attend Services. If someones dies on Saturday, and Monday is a Holiday, the next paper would be Wednesday. That's four days....past typical times for most Services. I realize there are not many Monday holidays, but in that case it is a shame they can't publish one on the following Tuesday.

-- Posted by abbccc on Wed, Dec 31, 2008, at 2:30 PM

MAybe if you quit distributing it to everyone on Monday, you could cut costs! Some people do not even read it.

-- Posted by concernedcitizen1 on Thu, Jan 1, 2009, at 11:39 AM

I agree with everyone. If you discontinued free monday`s and saturday`s early editions could we keep tuesday`s edition? Because abbccc has very good concern for our fellow readers. What is "HOO-HAH"? Never heard of it! Is that a plug-in for a pizza joint?

-- Posted by rooster1 on Fri, Jan 2, 2009, at 9:59 AM

Yeah, what is HOO HAH???

-- Posted by sassypants on Tue, Jan 6, 2009, at 10:38 AM

Respond to this story

Posting a comment requires free registration: