For the ninth year in a row, Moore Funeral Home has received the Pursuit of Excellence Award from the National Funeral Directors Association (NFDA).
"The Pursuit of Excellence Award Program proves that funeral service excellence is not limited by geographical boundaries," NFDA Chief Executive Officer Christine Pepper said in a press release. "These award-winning firms, no matter their size or location, are dedicated to improving the face of funeral service by going above and beyond the expectations of the families and communities they serve."
Pursuit of Excellence Award recipients must fulfill strict quality service criteria that exemplify commitment to ethical practices and regulatory compliance. They must continue ongoing education and professional development opportunities for staff, as well as provide programs and resources to bereaved families. Recipients must show community involvement through participation in volunteer opportunities and sponsorships.
More than 25,000 funeral homes are in the United States, however, only 168 funeral homes nationwide received this recognition.
"While I was working in California I learned that by serving people well they will come," owner/director of Moore Funeral Home, Rob Moore said.
Eventually Moore, and his wife Vanita, came home to Brazil to take care of their parents.
"It was time to come home, and I did what I told my dad I would never do," Moore said. "I went to mortuary school."
Since settling in Clay County in 1879, five generations of the Moore family have dedicated their lives to perfecting their craft and building a tradition of very personal service, traditional values, and technical innovation.
"While we're proud of our past, we've also earned a reputation for innovation and creating unique, memorable, meaningful, life-celebrating services," Moore said. "We think that our receipt of the Pursuit of Excellence award for the past nine years is recognition of our family's ongoing dedication to traditional values while incorporating technology when appropriate."
They were among the first funeral homes to offer digital recording of the funeral service, website resources and online condolences, digital memorial portraits, electronic casket selection, memorial videos, and one of the first two funeral homes in Indiana to offer live web casting of the funeral service to friends and family members anywhere in the world.
"Most people would agree that things don't change much in funeral service. In fact, tradition and consistency are exactly what people want when they lose a loved one," he said. "After all, there's real comfort in the familiar rituals. Yet occasionally, something new comes to funeral service, something that adds to the process of honoring and remembering. We seek out those innovations, and when appropriate, we add them to our list of services."
Moore encourages people to plan ahead, even if it isn't with his funeral home.
"Everyone plans for something that might or might not happen, even in America death is not an option," he said. "It is much easier to deal with those decisions while everyone has rested and not distraught. No one knows you better than you do."
Excellence Award winners
Indiana 2008 POE award winning funeral homes:
Erelwein Mortuary, Greenfield,
Moore Funeral Home, Brazil, and
Wilson St. Pierre F.S., Greenwood.