The Mayberry Malt and Coffee Shoppe recently opened its doors. Located one block west of Main Street, directly behind the Clay City Pharmacy, and across the street from the town hall.
"We wanted to promote morals and values as well as provide a clean environment, with good food and fair prices," Co-owner Jeff Fritz said.
About two years ago, Co-owner Dan Webster and Fritz began to discuss locations and menu ideas. Fritz's dad owned a welding shop at the location, some years ago and both men agreed that it would be perfect.
"Everything has come into place," Webster said. "We used local businesses within the community for the renovation and the community has supported us."
Both men have also elicited the help of their families with ideas. The menu items come straight from the Andy Griffith Show, with names like Opie Taylor's kid's meal and Goober Pyle's Peanut Parfait, patrons can expect to be transferred back into an era of black-and-white TV's.
"We are the Mayberry of the Midwest," Fritz said. " It is only fitting that we promote those same values."
"We are both educators," Webster added. "It's really taking the character and the values we teach from the classroom to the public. It works well."
One of the goals of the business is to have a scholarship fund set up for Clay City Jr./Sr. High School.
To raise money for the scholarship and other events that take place through out the year in the community, the business is selling advertising sign space on the fence in the area of the drive-thru.
Fritz is also hoping to be able to have the Clay City Imperial Regiment perform in the parking lot sometime this fall.
"We couldn't have done this without the community and our families," Webster said.
One community businessman who helped the new owners was Jeff Nees, owner of The Freeze in Brazil.
"He was very helpful with ideas for the business," Fritz said. " He told us the mistakes he made so we wouldn't make them and we are grateful."
For those interested in something besides ice cream and food, coffee, flavored latte's or cappuccino's as well as frappes are available.
Local deliveries are offered for those who cannot make the trip, but it depends on the ice cream.
Gift certificates, T-shirts and mugs can be bought for a small nominal fee. The porch and outdoor seating can hold up to 80 people and reservations can be made for parties. To make a reservation, or place a call-ahead order, call (812) 939-3200.
There is a discount available on Tuesdays to senior citizens and a Wednesday night bible study discount available.
"We would like to invite everyone to come out and enjoy," Webster said. "The values from the Andy Griffith Show and that time era are almost gone, we are just trying to bring them back for everyone."
Down home restaurant
Mayberry Malt and Coffee Shoppe
Location: 709 Front Street, Clay City
Hours: Monday-Thursday: 6:30 a.m.-9 p.m.
Friday: 6:30 a.m.-10 p.m.
Saturday: 10:30 a.m.-10 p.m.
* Call (812) 939-3200 for more information or to make reservation.