Curves of Brazil is encouraging women in the area to show their philanthropic strength by participating in the annual Curves Food Drive.
And, even though donating food to families in need is its own reward, the club is offering compelling incentives for both existing and potential members who participate.
From March 1-31, Curves of Brazil will collect non-perishable items and monetary donations for food banks in the local area.
The goal, according to Deb Raderstorf of Curves of Brazil, is for the community to come together to help families in need.
"At the core of our business is the message that women are stronger when they rally together, and that is the point we hope to bring home with our food drive," Raderstorf said. "We want to show our community just how powerful the generosity of our members can be."
According to Raderstorf, members who donate a bag of groceries or make a minimum donation of $30 during the month of March will receive a reusable Curves grocery freezer bag for free. Non-members who do likewise between March 8-20, can join Curves for free. Curves will waive the cost to join.
Raderstorf said that as part of this effort, Curves of Brazil will be participating in a company-wide contest for the most food drive donations collected by Curves locations across the nation. Winners will receive one of several cash prizes to be donated to their local food bank. Each year, Curves locations collectively donate millions of pounds of food.
"We hope women in the Brazil area will come together and participate in this initiative," Raderstorf said. "Even if you're not thinking about joining a gym, you can still drop off your donations. There are so many families -- right here in our own community -- who need our help."
For more information about Curves of Brazil, 557 E. United States 40, and the Curves Food Drive, call 443-6616 or e-mail 97XU2U9@curvesmail.com.