Six times each year, McCullough -- along with various other county officials -- receive Indiana News 92, a bi-monthly magazine, which is a product of the Association of Indiana Counties, Inc.
The magazine is the only state publication specifically designed for county officials throughout Indiana. It is mailed to approximately 2,800 subscribers, including elected and appointed Indiana county officials and county employees, among others.
After receiving the first issue of the year, McCullough's interest was sparked.
He wanted to contact the magazine with the hope that Clay County could be featured.
"I get the magazine every two months," McCullough said. "I always read it because it has a lot of interesting stuff in it.
McCullough discussed the idea with various officials and received word almost immediately from magazine associates and it was decided Clay County would be featured in the July-August issue.
"It just popped in my head that it would be a good way to promote our county," McCullough said.
Magazine Editor Karen Avery said the Association of Indiana Counties, Inc., dates back to the 1950s. She said it is split into six districts and the magazine attempts to feature a different county from those districts in its six annual publications.
Avery said she has a log that dates back to 2000 and Clay County is not featured in any of the issues.
"We try to choose counties that have not been featured in that time," Avery said. "It's a way to highlight different activities throughout different counties."
He said he has been in contact with members of the Brazil Rotary Club and the Popcorn Festival of Clay County and hopes to reach others.
"We're looking into the history of the county," McCullough said. "But we don't have a lot of space to work with."
Avery said she asks counties spotlighted in issues to submit a feature-type article of approximately 500 words. She also asks for print-quality photos of the county.
For McCullough, having Clay County featured in the magazine can only drum up interest throughout the state.
"It's just a way to promote what we have to offer in the county to all these people in the state," he said. "It may not do a thing for us, but it's going to go out to several hundred (people). It can't possibly hurt us. It's a good opportunity to put our name out there."