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New strategy, logo unveiled by YMCA

Tuesday, July 13, 2010

Chad Zaucha
For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country.

The YMCA has the unique capacity to address many of the challenges facing the nation today. Through its new brand strategy and framework, the nonprofit will extend its reach into communities to nurture the potential of youth and teens, improve the nation's health and well-being and provide opportunities to support neighbors.

The new brand strategy -- the results of more than two years of analysis and research -- was recently introduced at a National Press Club event that included leaders from the philanthropic and nonprofit communities.

As part of the event, the YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas, including youth development, healthy living and social responsibility.

In another major change, the nonprofit will be called "The Y," to align with how people most commonly refer to the organization.

"The YMCA of Clay County is truly excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development," YMCA of Clay County Executive Director Chad Zaucha said. "There are many exciting changes taking place at the YMCA of Clay County. We are building momentum and this strategy is getting everyone from our volunteers to our members and donors very excited."

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