"I am a writer first," Potts told The Brazil Times.
Potts, a 2002 Northview High School graduate, grew up in Harmony.
He has two college degrees, in computer engineering and computer graphics technology.
Among the many jobs on his plate, he works as a staff writer for Pulse Magazine and Indy Arts Magazine. He has also worked as a blogger for InTake Magazine, now called Indy.com Magazine, in addition to working for national magazine Metromix.
Currently, he works as a content specialist at a web design firm in Noblesville.
"I get to meet people from all over the world and I am working with 10-15 different projects at once," he said. "I have written content for golf courses, restaurants and even HVAC dealers and have helped create a voice for these clients online.
"If someone said to me, 'where do you see yourself in five years?' I am not sure I could answer that. I am always learning, always growing."
Promotion came calling and Potts took the bull by the horns, moving the only direction he knows.
"I've been doing promotion for five years, if not more," Potts said. "I've been working with promotion with the bands as a way to introduce myself to artists and bands. I've been building on this for years."
Living in Indianapolis since 2002, Potts also has his own personal blog online at www.rickyleepotts.com. Since creating the blog, he has composed more than 500 pieces.
"The blog is getting worldwide attention," Potts said, adding he has 2,500 hits per month and has worked with venues in Europe and Russia. "It's going crazy. It's going non-stop."
In addition to his overseas connections, Potts has worked with people in Los Angeles, New York City and Nashville.
"With my affiliation with Electric Zoo, the two-day electronic music festival in New York City, I am starting to get blog traffic and connections in countries like India, Russia and Spain," Potts said.
"I have only been blogging for two years, but I have been making connections my whole life. From shaking hands with classmates to sending a reply to a Facebook status update, everyone I meet is a potential connection. I absolutely love meeting new people and treat every connection as important as the next."
With all the movement throughout the country and world, Potts recently elected to put his merits to good use in Indianapolis, his adopted hometown.
He has put together Six Bands for Six Bucks, an event that will take place at Birdy's Bar and Grill, 2131 E. 71st St., Indianapolis. The show will begin at 7 p.m., Aug. 7, and will feature musical and spoken word performances.
Potts promises the evening will reach out to all musical genres.
"Promoting shows, like this event, is just another way to get people out of the house," Potts said, "in front of great local music and in front of my blog. Readers are what I care about and sharing my messages with each and everyone of them is important to me."
What: Six Bands For Six Bucks
Where: Birdy's Bar and Grill, 2131 E. 71st St., Indianapolis
When: Aug. 7, 2010, beginning at 7 p.m.
Who: Jason Firebaugh (8:15), Digs Bridges (9:15), Brad Real (10:15), The Post Script (11:15), Ironside (12:15 a.m.), The Will Woodrow Project (1:15 a.m.), and Michael DDE Miller (spoken word, will perform between each act).