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Marching Knights to be featured in Pepsi promotional video

Sunday, September 19, 2010

The Marching Knights are going to get their groove on.

NMK Band Director Bob Medworth recently told The Brazil Times he had received notification the band was selected to take part in a Pepsi Refresh Everything promotional video.

"It may be for their website use," Medworth said. "It may be for their Youtube use and it may end up on TV."

Medworth said through the Pepsi Refresh Everything grant process, a handful of music associated winners nationwide will take part in the "recreation of a Black Eyed Peas tune."

He said he found out earlier this week that filming would take place in a couple of weeks -- the week of Sept. 27 -- at Northview High School. He believed filming would occur in the high school football stadium.

"They're coming here," Medworth said. "A film crew and an audio crew. I think it's maybe two or three people."

Medworth said the promotional spot will include the Black Eyed Peas song, "One Tribe," off the band's 2009 release, "The E.N.D. (Energy Never Dies)."

The album charted at No. 1 on Billboard and is certified two-times platinum.

Singles off the album included "Boom Boom Pow," "I Gotta Feeling," "Meet Me Halfway," "Imma Be," and "Rock That Body." Three of the songs reached the top of the charts.

Medworth said the program received music earlier this week to perform in the promotional video, which runs just a little more than one minute.

He said the band will record the music first and then get to act over a playback.

Fifteen seconds into the clip, trumpets are supposed to play, according to Medworth, followed by trombones.

"Each instrument will have melodies to play," he said. "And the (percussionists) will play rhythm through the song.

"In the middle there is a hip hop section and the band will do choreography."

Medworth said the students are pumped for the opportunity.

"They're very excited, of course," he said. "We knew this was a possibility. They had been going around the country making commercials for other grant winners. We hoped we looked attractive for them."

Through Pepsi's Refresh Everything Project, the Northview Marching Knights attempted to win grant money beginning in June. After two months, the band received enough votes in its selected category to receive a $25,000 grant, which is intended to help with the following:

* To purchase new music for all performances and commission original compositions for concerts,

* To fund a guest artist/clinician for the Rotary performances, the three-night Christmas Spectacular, the Pops Concert and the Jazz Café,

* To purchase special music arrangements for the 2010 Northview Marching Knights,

* To provide funding to bring local elementary students to a Christmas Spectacular performance,

* To fund a Breakfast with Santa concert for local under-privileged young people,

* To fund a "side-by-side" concert with Northview musicians and local professionals,

* To purchase special music arrangements for the 2011 Indoor Percussion Show,

* To provide funding for a professional soundtrack for the 2011 Winter Guard show, and

* To purchase five computers for computer-assisted music instruction.

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Way to go, Knights, you worked hard for this and I'm glad it paid off.

-- Posted by Leo L. Southworth on Sun, Sep 19, 2010, at 8:49 PM

Congratulations Northview Marching Knights!!! You work hard all year long and this is certainly one of the big payoffs!!!! This is certainly quite an honor!!!! May you always be aware of how great you are !!

-- Posted by JaniLou on Mon, Sep 20, 2010, at 11:50 AM

That is totally AWESOME!!!!!! Way to go NMK!!!!

-- Posted by Proud of My Country on Mon, Sep 20, 2010, at 12:22 PM

Fantastic!! Now the world will see what we've always seen! GREATNESS in you!!!

-- Posted by Emmes on Fri, Sep 24, 2010, at 12:01 PM

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