Consumers are increasingly concerned about environmental issues such as energy conservation and the preservation of natural resources.
According to a poll by Harris Interactive, just more than half (53 percent) of Americans report that they have done something to make their lifestyle more green.
According to the Funeral Memorial Information Council's 2010 "Study of American Attitudes Toward Ritualization and Memorialization," 34 percent of consumers were very aware or somewhat aware of green funeral services. Regardless of their awareness, 43 percent of respondents indicated an interest in exploring green funeral services.
In response to these trends, funeral directors have begun exploring ways they can meet the service needs of these families and are offering green services, products and funeral packages.
To earn the exclusive NFDA Green Funeral Practices Certificates, funeral homes must fulfill specific criteria, including offering green funeral service and merchandise choices, including biodegradable caskets and urns.
Certificate holders must have implemented a green responsibility plan addressing the reduction of waste and energy use, water conservation and recycling practices, and the use of environmentally friendly products.
Firms must demonstrate participation in educational programs related to green practices, affirm their commitment to NFDA's Code of Professional Conduct and attest to their compliance with all applicable federal, state and local laws and regulations governing the profession.
"And we are proud to once again be a leader in innovative funeral service practices."
NFDA is the world's leading funeral service association, serving 18,500 individual members who represent more than 9,000 funeral homes in the United States and internationally. From its headquarters in Brookfield, Wis., and its Advocacy Division office in Washington, D.C., NFDA informs, educates and advocates to help members enhance the quality of service they provide to families. For more information, log on to www.nfda.org.
Moore Funeral Home is a family owned business, celebrating its 125th year of service. It is the Wabash Valley's most honored funeral home, having been chosen for the 11th consecutive year in a row to receive the NFDA Pursuit of Excellence award and a two-time recipient of the Indiana Funeral Directors Association Award of Excellence.
Last year, the National Funeral Directors Association inducted Moore Funeral Home into its Hall of Excellence -- one of only 10 national funeral homes to receive the recognition last year.