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NMK Pepsi spot to air Monday

Thursday, November 25, 2010

Northview High School band director Bob Medworth told The Brazil Times he was recently contacted by producer Brett Fallentine regarding the band's Pepsi commercial shoot.

According to Medworth, Fallentine sent an e-mail to him regarding the commercial shoot.

In the e-mail, Fallentine said the commercial will be aired nationally Monday, Nov. 29.

"It's scheduled to go up (Monday, Nov. 29), during the season finale of "The Buried Life," on MTV," Fallentine said in the e-mail, noting the show begins at 10 p.m.

Fallentine said the video will air on both MTV and MTV-HD.

The video features Pepsi Refresh Everything project grant recipients performing various parts of "One Tribe," a composition by the Black Eyed Peas on the band's 2009 album, "The E.N.D. (Energy Never Dies)."

The commercial features the Northview Marching Knights, a string orchestra from Ohio, beatboxers and blues musicians from North Carolina, and young performers and singers from New York.

Those not being able to see the commercial on television should take note: The commercial will also be released simultaneously online Monday and may be seen at Pepsi's YouTube page, Fallentine said.

In an earlier e-mail, Fallentine told Medworth it was well liked by officials. In addition, Fallentine said three versions and different lengths of the video were requested, saying that was a "good sign" the commercial could be released to more than one medium, citing examples of the Pepsi website, YouTube, DVD or television.

Fallentine added the video might be released in the next two weeks and he would notify the band program.

On Sept. 29, members of the Northview Marching Knights gathered at the school football field to film the video for use on the Pepsi Refresh Everything website.

Former NMK assistant band director Pete Kikta and the percussion staff combined efforts to write a special arrangement of the song for the band to perform.

At the time of the video shoot, Fallentine told The Brazil Times the Marching Knights were chosen because they were a large group in addition to the area the video would be recorded (the football stadium) and the amount of fans that were expected to arrive.

During the shoot, the band recorded an audio cut of the music that would appear in the video first before actually miming parts while being videotaped.

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Congratulations to all of the people involved in this awesome NORTHVIEW event!!! Wish I had cable so that I could see it, but for those of you who will see it, hope it's everything you hope for!!!! YAY NORTHVIEW KNIGHTS!!!!

-- Posted by JaniLou on Fri, Nov 26, 2010, at 8:21 PM

It's on youtube and the Pepsi website so you don't have to have cable or satellite. That's how I found it. The commercial is awesome!!!!! Way to go NMK!!!

-- Posted by Proud of My Country on Wed, Dec 1, 2010, at 12:18 PM

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