Readers will now have the chance to watch livestreaming broadcasts of girls' and boys' basketball games.
The Times has already broadcast four games with plans to do many more.
"This is going to be an opportunity for people who can't make to the games to watch the games," Brazil Times' General Manager Lynne Llewellyn said. "And it will give our merchants a venue to reach other people in the community.
"It's an inexpensive way for us to record basketball games for the public."
With help from the Clay Community School Corporation Technology Department, The Times managed to set up areas at both Northview and Clay City High School where the broadcasts take place.
For example, athletic events at Northview will be broadcast from the second level in the gymnasium, on the northwest side.
Likewise, athletic events at Clay City will be broadcast from the stage in the gymnasium, on the northwest corner.
Northview alum and current Vincennes University student JT Jeffries was tapped to provide commentating for games.
To access broadcasts, those interested need only click on either the Brazil or Clay City buttons on the left side of the main page of the website. Both schools have their own channel. From there, people are directed to a page where the broadcasts are and only have to press play.
Games are recorded and an archive will be available as well.
Livestreaming of athletic events, among other items, was hoped to begin at the beginning of the school year. However, technical issues pushed the launch to the winter season.
Sponsors for the livestream broadcasts include Edwards Jones (Toni and Shawn Carter), RJ's Formal Wear, Walmart, Clay County Justice Center and House of the True Way Martial Arts Academy.