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Wednesday, May 4, 2016

Medworth proud of way NMK looks in Pepsi commercial

Wednesday, December 1, 2010

This is a captured still from a Pepsi commercial the Northview Marching Knights recently took part in. The band closed out the commercial marching into the Pepsi logo. Courtesy Photo.
While Hollywood hasn't come calling yet, Bob Medworth was giddy as could be Tuesday morning.

The Pepsi commercial shoot the Northview Marching Knights took part in earlier this year aired nationally Monday evening at approximately 10:20 p.m., during the MTV show, "The Buried Life."

It was the show's season finale.

"I thought it was great," Medworth told The Brazil Times Tuesday morning. "We were very excited.

"I thought the band looked good and obviously, the guy who did (the video) is a very good video person, with the editing and the way it blended in and out. I thought the band looked very professional."

Medworth had been informed by commercial producer Brett Fallentine recently the commercial was going to be on national television via e-mail.

The video features Pepsi Refresh Everything project grant recipients performing various parts of "One Tribe," a composition by the Black Eyed Peas, from the band's 2009 album, "The E.N.D. (Energy Never Dies)."

In addition to the Marching Knights, a string orchestra from Ohio, beatboxers and blues musicians from North Carolina and young performers and singers from New York are featured in the spot.

The Marching Knights were spotlighted at the first of the commercial and conclusion, where they marched into the Pepsi logo.

"At the end, where it showed us doing the Pepsi logo, I thought that turned out better than expected," Medworth said.

The commercial kicks off with a closeup of NMK drum major Brad Harting.

Prior to the airing of the commercial, Medworth said he had texted Fallentine, who replied he was waiting for the commercial as well. In addition, Fallentine was wearing a NMK T-shirt and hat Medworth had sent to video crew members.

"He was excited," Medworth said.

On Sept. 29, the Marching Knights gathered at the NHS football field to film their portion of the video.

Former NMK assistant band director Pete Kikta and the band percussion staff combined efforts to write the arrangement of the song.

This is another captured still from a Pepsi commercial featuring the Northview Marching Knights, showing the band and drum major Brad Harting. Courtesy Photo.
Medworth said the commercial was placed on Pepsi's YouTube site prior to airing nationally.

"All of this is really positive," Medworth said. "Pepsi thought it was good enough to put on national television. It's a great compliment.

"It's also a great compliment that the community helped us get the Pepsi grant."

The commercial may be accessed at Pepsi's YouTube site at http://www.youtube.com/watch?v=UOh9A7Dpo....

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The commercial is awesome!!!!! You looked fabulous!!!!! Congratulations!!!!!

-- Posted by Proud of My Country on Thu, Dec 2, 2010, at 11:32 AM

Sweeeeeeetness!!! Proud of these hard working young people and the staff and parents that direct them!!

-- Posted by RickS on Thu, Dec 2, 2010, at 12:06 PM

Congrats! Nice to hear or read something positive.

-- Posted by indianamama on Thu, Dec 2, 2010, at 1:12 PM

NICE commercial--you should be so proud!!

-- Posted by MM85 on Thu, Dec 2, 2010, at 2:46 PM

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