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TV show, groups partner on Pound For Pound Challenge

Tuesday, January 18, 2011

NBC's "The Biggest Loser: Couples," General Mills, Subway and Feeding America are partnering on the Pound For Pound Challenge, a national initiative encouraging residents in the Wabash Valley and across the nation to lose weight to combat hunger in their local communities.

The weight participants pledge to lose will help Feeding America secure groceries on behalf of local food banks.

"Hunger continues to be a daily struggle for thousands of people in the Wabash Valley," Catholic Charities of Terre Haute Agency Director John Etling said. "By simply participating in the Pound For Pound Challenge, Hoosiers can help provide food to more than 32,000 individuals served each year through Terre Haute Catholic Charities Foodbank and its member agencies."

Challengers in the Wabash Valley lost more than 6,400 pounds during the 2010 challenge. The goal for the 2011 challenge is to surpass that mark.

New this year, participants may enter the challenge by pledging to maintain their current weight for a contribution equal to five pounds of weight loss. Additionally, this year marks the introduction of a team option on www.pfpchallenge.com. In the spirit of NBC's "The Biggest Loser: Couples," teams may compete online and will be ranked nationally.

The Pound For Pound Challenge will secure up to 9.4 million pounds of groceries on behalf of local food banks. For every pound Americans pledge to lose, a donation of 11 cents, equivalent to one pound of grocers, will be donated to Feeding America.

Each person who pledges will be matched with a local Feeding America food bank nearest to their residence. To ignite friendly competition, the pounds pledged by individual cities and states will be tracked and ranked at www.pfpchallenge.com.

Terre Haute Catholic Charities Foodbank, an affiliate of Feeding America, provides more than 2.6 million pounds of food to its member agencies in Clay, Greene, Knox, Parke, Sullivan, Vermillion and Vigo counties. For more information about Terre Haute Catholic Charities Foodbank, log on to www.CatholicCharitiesTerreHaute.org.

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