The Northview Knights' football team and agents from John Howes' State Farm Insurance Agency are asking community members to vote for Northview's football play video at www.fridaynightfeats.com.
"Friday night feats is kind of like the Pepsi Challenge the Northview band previously won," State Farm Representative Bess Howes told The Brazil Times.
According to the competition website, a Friday Night Feat is a big moment -- a bold, athletic and exciting play displaying teamwork and athleticism on the high school football field.
"It can be a one-handed grab in the end zone, an interception, bone-crushing block or any valiant effort on the gridiron," the Web site reads.
State Farm is looking for schools that can rally their students, fans, families and communities around one play this high school football season.
"This contest is a great way to support our school and earn money to enhance the football program or whatever the school may need," Howes explained.
"This is the kind of community that unites together and could win a contest like this."
High schools throughout the U.S. and three providences of Canada can compete for $160,000 in prizes.
The top four videos in each zone will win $2,500, and the chance to win the first-place prize.
Northview's video includes player Jesse Miller running the ball for long yardage and finally scoring a touchdown.
State Farm Multiple Line Representative Kelsey Haring said she has personal ties to the contest, as well as professional.
"I'm a former Northview graduate, and my younger brother Chase Haring is a wide receiver for the Knights," Haring said. "This is Northview's second year for the contest, but we started really late last year, so we are trying to get a lot of community involvement."
In addition, Northview's video is one of only three videos currently posted on the competition Web site under the Great Lakes region.
There are two periods for the contest, with the first from Aug. 25-Oct. 6, and the second from Oct. 10-Nov.28.
Voting for the first period ends Oct. 6, and the State Farm will announce the contest winner Dec. 19.
Northview Knights Assistant Football Coach Nathan Hof said winning the contest would be good for the school and for the team's morale.
"Athletics is a good thing to rally around," Hof explained.
"The community involvement can help give the players a sense of accomplishment. The kids work really hard."
Cash prizes are $15,000 for first-place, $10,000 for second and $5,000 for third-place.
Each finalist nominee (four from each zone) wins $2,500.
Viewers determine the semi-finalist by voting for their favorite team's video, and a panel of qualified judges will narrow the semi-finalists down to the top 10 videos.
However, viewers have the final say and chose the first and second place and the grand prize winner by voting.
Northview football players say they'd also appreciate community member's support and votes.
Senior middle linebacker Aaron See said, "The contest can help you get recognized as a player and get the community involved with local sports. It can also bring attention to a lot of big plays and give the athletes credit for all they do."