One such individual, Rick Burger of Duke Energy, is currently taking the challenge.
This week, he has spent only $4.57 a day on his food, which is the average weekly amount Vigo County food stamps (now referred to as SNAP) recipients have to spend on food.
His experiences already on day two of the challenge have inspired the Duke Energy Foundation to donate $2,500 to Catholic Charities Terre Haute.
"The United Way Hunger Challenge motivated us to reach out and help those in need," Burger said.
"We challenge all companies and individuals to do the same and help stop hunger in our community."
In the Wabash Valley, an area overflowing with great food, there's a well-kept secret: One in four children (one in six, including adults) struggle with hunger every day.
Most wonder what they will eat for their next meal, not if they will be able to eat when mealtime comes around.
Those interested in taking part in the challenge or donate to the challenge, should contact United Way of the Wabash Valley Executive Director Troy Fears at 812-235-6287 or e-mail firstname.lastname@example.org.