The award, the 11th for the local funeral home, was handed out during the NFDA International Convention and Expo in Chicago.
Only 147 firms from around the world received the recognition.
Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.
"Moore Funeral Home's voluntary participation in the Pursuit of Excellence program reflects a clear determination to exceed the expectations of those they serve," NFDA Chief Executive Officer Christine Pepper, CAE, said. "This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home's front door."
The Moore family roots are planted deep in Clay County, having settled here in 1879. Since then, five generations of the family have conducted business in Brazil.
"While we're proud of our past, we've also earned a reputation for innovation and creating unique, memorable, meaningful, life-celebrating services," Moore Funeral Home owner Rob Moore said. "We think that our receipt of the Pursuit of Excellence Award for the past 11 years is recognition of our family's ongoing dedication to traditional values while incorporating innovative technology when appropriate."
Moore Funeral Home was among the first funeral homes to offer digital recording of the funeral service, website resources and online condolences, digital memorial portraits, electronic casket selection, memorial videos, and one of the first two funeral homes in Indiana to offer live webcasting of the funeral service to friends and family members anywhere in the world.
It was the first funeral home in the state to earn the NFDA Green Certification.
To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of the funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs.
Participants are also required to adhere to a Pledge of Ethical Practices.
NFDA is the world's leading and largest funeral service association, serving 18,500 individual members, who represent nearly 10,000 funeral homes in the United States and 43 countries around the world. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C.
In addition to the NFDA Pursuit of Excellence Award and the first NFDA Green Practices Certification, Moore Funeral Home -- the Wabash Valley's most honored funeral home -- has also earned the Indiana Funeral Director's Association Award of Excellence for the past three years.
It was also inducted into the NFDA Hall of Excellence in 2009.