Since changing its online format a handful of years ago, The Brazil Times has kept statistics regarding online viewers.
The stats are kept in virtually any category, including total page views and unique visitors.
A unique visitor refers to a person who logs on to thebraziltimes.com more than once within a specified time period.
Software tracks and counts the traffic on the website.
It also differentiates visitors who visit the site once and unique visitors who return to the site.
Unique visitors are measured according to IP addresses.
They are counted only once no matter how many times they visit the website.
As well, the statistic for total page views is measured by the number of files requested from a website.
When comparing the statistics during the past four years, numbers have remained steady at thebraziltimes.com.
For example, there were a total of 9,334,725 total page views in 2008, compared to 9,656,144 for 2011.
In 2008, the average total page visit per day was 25,505, while in 2011, it was 26,455.
The total number of unique visitors in 2008 was 898,856, for an average of 2,456 per day.
However, in 2011, the unique visitor number has grown to 1,610,473, for an average of 4,412 per day.
In 2010, The Brazil Times saw a spike in total page views to 11,323,963, for an average of 31,025 daily, while in 2009, the total number of page view was 8,575,983, averaging 23,496 daily.
The total number of unique visitors in 2009 was 1,114,857 (averaging 3,054 daily); while in 2010, the number grew to 1,461,283 (averaging 4,004 daily).