United Way Campaign Chair Bernice Helman, along with board member Rick Burger, former United Way Campaign Chairs Gary Morris, Tim Sturgess and Marla Flowers, and Executive Director Troy Fears, will take part.
All six will be on the roof for 12 hours, from 7 a.m.-7 p.m., in an effort to reach the organization's campaign goal of $1.85 million.
Last year, with the support of the community, the United Way was able to make a big push toward attaining its campaign goal with "United Day for United Way." Local radio, television stations, outdoor media, businesses, donors, restaurants and print media joined together to weather the elements during the push.
As a special incentive to the community this year, the United Way Board of Directors will match up to $30,000 on "United Day for United Way" to benefit the community partners.
"(Last year) was a challenging year with the sluggish economy and significant poverty and unemployment rates. There continues to be many needs in our community," UWWV Board President Sally Zuell said. "The challenges that people in need face are more than personal -- they affect our community's future and continued vitality.
"We can make a different. Making a gift to United Way of the Wabash Valley is both an effective and efficient way to help our whole community. Our board has provided an added incentive of matching funds to encourage our community to donate. Our community needs your support. Please consider donating to United Way and help to strengthen our community."
"Thanks to the United Way Board of Directors, we will be able to provide even more funding for valuable programs within our community," Fears said. "The fact that money raised on 'United Day for United Way' will be matched (up to $30,000) is very exciting.
"We are so close to reaching our campaign goal, but we still need everyone's help. Please make a donation on 'United Day for United Way' and know that your gift is now going even farther to help our community."
Multiple events will take place on "United Day for United Way" in support of the organization. Approximately 80 business partners throughout the Wabash Valley will assist the United Way in a one-day media blitz asking the community to contribute at one of the many donation collection locations throughout Clay, Parke, Sullivan, Vermillion and Vigo counties in Indiana, and Clark County in Illinois.
The donation locations in Clay County include Fifth Third Bank, First Financial Bank, Terre Haute Savings Bank, Walmart and Walgreens.
Another event going on the same day is "Dine United," where a portion of sales from patron's meals at local restaurants will be donated to United Way. Participating restaurants will be announced as the date approaches.
The festivities at Baesler's Market on "United Day for United Way" include the reunion on the roof as well as numerous local celebrities bagging groceries, pumping gas and washing car windows for tips.
Gas will be discounted on the day of the event and all tips will benefit United Way.
A new component to "United Day for United Way" this year is to have local celebrities bagging grocers at Baesler's, while also taking the groceries to vehicles.