Subscriptions to the printed Brazil Times will include unlimited access to content across digital platforms, publisher Randy List announced today.
The new initiative will go live Wednesday, Jan. 25.
List details the business decision in a column, which appears on today's opinion page. He said a new technology platform developed in-house will allow integration with the newspaper's current subscription system.
List also announced the newspaper site would be optimized for the smart phones as well as other mobile products, which will also be included in the print subscription.
"In other words," List said, "subscribing to the print newspaper, which includes many features unavailable online -- like coupons, pre-print inserts, comic strips, nationally syndicated columnists and much more -- just became more valuable."
Non-print subscribers will have the option of paying for an online premium subscription, which will allow them full digital access.
Those who aren't a Brazil Times' subscriber or don't subscribe the newspaper's website, www.thebraziltimes.com, will be limited to the number of free "premium" content views such as news stories, blogs and records.
On Wednesday, Jan. 25, readers will be able to register on the new system or get additional information by going to www.thebraziltimes.com/access or by calling 1-800-444-4812.