Times' General Manager Lynne Llewellyn was born near the area and feels a certain obligation to help.
"I was born in Salem, just north of the affected area, and I worked in Pekin," Llewellyn said. "I have a lot of friends and family in that area."
She said the money collected will go to the Red Cross's relief efforts.
"We will collect money here at The Brazil Times office for the Red Cross for the storm and tornado damage in Southern Indiana, including but not limited to Pekin, Henryville and Harrisburg." Llewellyn said.
She said The Times will accept donations in the form of checks made out to the Red Cross or cash and those who donate more than $5 will receive a free issue of the newspaper for that day.
"We are going to give a day of The Times, for any donation (more than) $5, which will be either credited on their subscription, or if they don't have a subscription they can pick up the paper for that day," Llewellyn said.
According to Llewellyn, donations will be accepted until March 30, but she will be sending the money as it is donated.
"We are going to send the money now, because (those affected) need it now," Llewellyn said. "So the sooner people can donate, the better."
Llewellyn said The Times has conducted donation drives for the Red Cross before and from the experience she feels the money truly does reach the people it's supposed to.
"We did (donations) for Haiti," Llewellyn said. "And I'm confident the money goes where it is supposed to."