This is the central question asked and answered by author Michael Menard in "A Fish in Your Ear: The New Discipline of Project Portfolio Management."
Despite having a wealth of experience, education and knowledge under their belts, many managers make project selection mistakes that cost their companies profits, respect and morale.
"Project selection is the most important, yet the least understood aspect of business today," Menard said. "I want 'A Fish in Your Ear' to enlighten managers at all levels on what is important when it comes to project selection, and the hidden value it can deliver to organizations."
Beginning with the informative and entertaining evolution of human cognition and decision-making, Menard offers an effective and proven guide to business process design, technology and organizational change required to create Capital Efficient Profitable Growth.
As a former senior executive with Johnson & Johnson and as an advisor for many major international organizations like Coca-Cola and the United States Department of Energy, Menard has seen what works and what doesn't when selecting portfolios of projects.
He also sheds light on how the current economic environment is sending leaders "to the bunkers."
"A Fish in Your Ear: The New Discipline of Project Portfolio Management" is available at Amazon.com and other online retailers.
Menard is co-founder and president of The GenSight Group, which provides enterprise portfolio management solutions for strategic planning, project portfolio management and business performance optimization.
Menard is the son-in-law of Randy List, who is publisher of The Brazil Times, Banner Graphic (in Greencastle) and Greene County Daily World (in Linton).