For 25 years, Rickert has owned VBS Executive Services, a planning service aimed at servicing local professionals.
One of Rickert's main motivations for running for school board were the difficulties his daughter faced in school due to bullying.
"I'm really concerned about policies for bullying in Clay Community Schools," Rickert said. "I don't feel it's being handled correctly."
Rickert is also concerned about the amount of micromanaging he believes is happening in CCS and would like to stray away from that.
"The school board should be in charge of primary policies and the budget," Rickert said. "Too often when they hire a principal or superintendent for our schools, those leaders end up micromanaging. I think the school board needs to let the schools do their job and not micromanage."
Rickert is also concerned that several decisions made by the school board should be made with contributions from the general public.
Further, Rickert said he wants to make sure CCS teachers are not being mistreated through the RISE evaluation model.
Rickert said his 25 years of business experience, including working with the public, managing employees and handling money, qualifies him to be a school board member.
"I know how to run a business," Rickert said, "and the school board needs to be run like a business."
If elected, Rickert said he would like to see the development of a career center or some kind of vocational training for CCS students.
"Not everyone is going to go into professional careers," Rickert said. "We need to give students the option to learn trades and vocational skills."
Rickert said every student needs to realize what a privilege it is to attend school, and that parents should be working hard with students to make sure they do well.
"Not everyone around the world has the chance to get an education," Rickert said. "Students need to take advantage of the educational opportunities they are given."
Rickert also believes stricter discipline and corporal punishment need to be brought back into the classroom.
Rickert has lived in Clay County for 20 years. He has been married for 26 years and has 3 children.
The 2012 election is on Tuesday, Nov. 6.