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Local business implements new texting service for customers

Friday, December 21, 2012

CLAY CITY­ -- The rise of smartphones and apps has changed the way of advertising, and local independent businesses are getting into the action.

Miller's IGA, a staple in Clay City, recently teamed up with CaspersSMS, an Indiana-based company, to start communicating with their customers through text messages.

SMS marketing strategy gives advertising deals and special offers to customers who have sign up to receive weekly text messages.

Miller's IGA has been in business for the past 16 years, and owner Russ Miller said he using text messages as a way for his store to stay trendy and appealing to his customers needs.

"We want to stay current with what current shoppers experiences are," Miller said. "It allows us a chance to get direct access to our customers and particularly those who are interested in hearing from us."

Miller has been using SMS for the past three weeks and said that customers have responded positively.

"The number of people who have utilized the offers we have sent out has probably been about 20 to 25 percent," Miller said. "I'm really pleased with that, and we will continue to try and get people signed up."

Since implementing text messages, Miller's IGA has sent out one text per week, advertising sales on individual items along with 5 percent off any purchase.

In order to sign up for the service, customers text the keyword "Miller" to 227-737. Miller explains that this will allow patrons of the store to receive special deals and weekly ads before anyone else.

CasperSMS founder Scott Weaver said that the company was created for businesses like Miller's IGA.

"It was built really for the independent grocer or retailer in mind," Weaver said. "When you look at the social media platforms out there, they really don't work for your everyday grocery stores."

Weaver said business owners have control over the nature of the messages allowing them to tailor their deals and what time they send the messages to their customers.

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